Annual Report 2023
Keys Group is pleased to announce the publication of its Annual Report for 2023.
Our Amazing New Brand
We are excited to announce that we have rebranded and our new name, as of today is accomplish.
Our new name replaces our previous Tracscare, Brookdale and New Bridges brands.
The development of our new name and identity has been led by the people we support and our staff, as they are at the centre of everything we do. We are passionate about quality and our new name represents our main focus, which is to bring out the amazing in people.
What our new name and logo means:
We are accomplish. Full stop. For us, accomplish is about quality and fulfilment. The word reflects our absolute focus on the people we support.
The ‘i’ in our logo represents every individual we support. Above the ‘i’, the star highlights that everyone we support are the stars of their own show.
People are at the centre of everything we do, so much so, their voices are part of our logo. Our star has been created using recordings of people we support saying the word accomplish. The recordings are plotted using voice recording software and the average points were selected to make our own unique star.
Our name change is part of a wider rebrand which includes new values and behaviours – all of which are focused on us being the first choice specialist provider for people with Autism, Brain Injuries, Mental Health needs and Learning Disabilities. We remain extremely proud of our market leading quality compliance (95% CQC Good or Care Inspectorate Wales Compliant).
At accomplish, we will continue to focus all of our efforts on providing the highest standards of support. Our strapline is ‘make every day amazing’, and that is the standard to which we are holding ourselves for everyone.
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